Logo and Brand caricature
 
The name ‘Seventh Sky’ comes from the Urdu proverb Saatwaan Asmaan- literally in English, seventh heaven.

One does not need to think hard to reason behind the name, as their lies, in its core philosophy, a road map to redefine how entertainment must be- instead of how it is today in the Pakistani and regional context.

The symbol of Seventh Sky
Maestro’ is the mascot of the company. He is an embodiment of perfection, experience, maturity, and class with an eye for details. He represents the spirit of the company that is commitment, consistency and creativity.

Logo Philosophy
The Logo of the company features its mascot, ‘Maestro’ as the central icon standing with conviction between the brand nomenclature in a perfect union and composition representing cohesion in all activities of the company.

The blue hue along with its tints and shades together represent both the vastness of the sky as well as the ambition of the company’s vision, to be ‘high on entertainment’ reaching the seventh sky with intuition, intrigue and innovation.
 
Mission and Vision Statement
 
To people at Seventh Sky, it is more than just a company name; it is an ‘Umbrella Brand’ which is a hallmark that is synonymous with the company’s zest to strive for unsurpassed originality in all facets of the broadcast and filmed entertainment business.

Vision
Seventh Sky is in the business of creating a non-stop mélange of moving images while enjoying the high of entertainment.

Mission
Seventh Sky is the custodian of quality entertainment brands- our growth and profitability depends upon our partner’s growth and profitability.

Together, as a team, we build brands; share the dreams, rewards and responsibilities.

PHILOSOPHY
Seventh Sky build brands and not just produce software. It makes brands upon incisive and competitive strategic thinking, great production values with creative synergy that is uniquely developed and brilliantly executed.

COMMITMENT
Seventh Sky is in the business of ‘creating value’ for its brands with pride of quality planning, production and marketing.

The team of 7th Sky passionately and zealously focus on what it stands for and all it does by getting all its brands appreciated by viewers and audience in the market place.

 
Our Core strength
 
When looking for a perfect business associate in Pakistan, Seventh Sky becomes a natural choice. It boasts an enviable list of Seven features that set the company apart in the marketplace.


Teamwork is a prime source of inspiration for Seventh Sky as it rightly understands media and entertainment to be a ‘collaborative discipline’- a simple realization that has led the company in forming professional work relations and alliances with the crème da la crème of the industry. From writers, directors to actors and professionals both within and outside Pakistan- the company boasts an enviable list of renowned icons working with seventh sky. Some include:

Directors: S Suleiman, Nadeem Baig, Ahson Talish, Mehreen Jabbar, Kamran Qureshi, Shahid Shaffat, Babar Javed, Haider Imam Rizvi, Jaleel Akther, Arif Khan, Owais Khan, Rubina Ashraf, Marina Khan and Jawaid Faazil.

Writers: Bushra Ansari, Seema Ghazal, Umaira Ahmed, Zubair Abbasi, Naheed Sultana Akther, Fasih Bari, Zafar Miraj, Ali Moeen, Shahid Kazmi, Asgher Nadeem Syed, Ali Imran, Mohammad Ahmed, Khalil ur Rehman Qamar and including Javed Siddiqui and Gulzar from India.

Singers: Sonu Nigam, Rahat Fateh Ali Khan, Jawad Ahmed, Suniti Chohan, Faakhir, Shafqat Amanat Ali, Fariha Pervaiz, Tina Sani, Quratul Ain, Naseebo Lal, Kunal Ganjawala, Sajjad Ali

Music Directors: Waqar Ali, Annu Malik, Jatin- Lalit, Farrukh Abid


Seventh Sky has always believed in the adage, ‘Good idea must always make good business sense’, reason why bringing order and financial sense to this industry was one of the foundation stone for Seventh Sky. The company enjoys exceptional and unrivaled financial repute and history in the marketplace. Banking with the best bankers in the country the company has consolidated its assets and annual turnover to a level of a success story.


Both of the company’s directors have years of experience in Television and Film industry as producers, director and actors thus covering the full circle of this industry with having a first hand knowledge of the trade.


The company has strong networking arrangements, agreements and working relationships in the region and beyond. Seventh Sky is one of the top producers of international projects both as a co-venture partner and a solo production company.


Seventh Sky has an exceptional relationship with all the ‘top Pakistani television networks’ and in addition it enjoys an equally cordial working relationship with all the ‘top Pakistani clients, advertising agencies and media buying houses’.


‘Input equals output’ is the reason behind Seventh Sky’s technical investment for in-house state-of-the-art facility so that its team can benefit from the latest technology and equipment at par with the rest of the world. This full-service, in-house production facility includes fully integrated SD and HD equipment for Cameras and its peripherals, NLE bays and under and exclusive arrangement, access to a fully-digital Sound Studios to complement.

In addition the company has its own Wardrobe, Styling and Make Up departments, Lighting system and all other ancillary support that is pivotal to one-window production solutions.



People at Seventh Sky believe in a tested philosophy, which is that no production can reach its true optimal unless a strong ‘marketing’ and ‘marketing communications’ plan support it. Seventh Sky has a strong team that focuses solely on this aspect of Post-Production, in fact the ideas and work begin right at the time of pre-production stage with ideas and work begin right at the time of pre-production stage with Pakistan’s top creative consulting firm, ‘DESIGN’:Shahzad Nawaz Design offering consulting services to the company for its marketing ideas and communication needs.
These Seven Reasons are only the beginning as with each of our core strength there is value-addition associated with it.